Brand design built for the real world — campaigns, identity, and everything in between
Boston South Station, Aura Blance Brand Activation
Contributed to the concept phase and led all print production for Aura Balance's OOH brand activation at Boston South Station — managing vendor relationships and overseeing final installation. Part of a campaign that reached 500,000+ people while active.
South Station Installation
I led the creation of print files and partnered with vendor to oversee production of final pieces. (also see hero image above)
Balance Assets
In addition to the OOH campaign I helped create a variety of additional Balance branded assets including email, landing pages, one-sheets, social, decks and more.
Aura Parents Rebrand campaign
While I was at Aura we created several sub-brands, one being Aura Parents. I worked with our senior designer and creative director to translate the new branding into OOH, reports, one pagers, social and presentation templates.
OOH -
Aura Parents
We had an opportunity to work with Common Sense Media on a brand activation at their annual conference. I designed and oversaw print production for the booth as well as collateral for the event.
Aura Business - OOH & Brand Assets
In addition to the Aura Parents sub brand I was also involved with translating the new branding of Aura Business, an entirely new channel for the organization. I created OOH booth designs, deck template, one pagers, business cards, print collateral, emails, LPs and more.
Independent Brand Work
Since 2016, Studio-IPL has partnered with architects, musicians, record labels, food entrepreneurs, and real estate brands — delivering identity systems, packaging, print, and digital work built to last.
Brand designer and creative generalist with 8+ years of experience across in-house marketing, agency, and independent studio settings. Specializes in brand systems, multi-channel marketing creative, and out-of-home campaigns — with a track record of supporting high-growth brands through multiple rebrands and large-scale activations.
About me
Curious Collaborator
״I had the privilege of working closely with Ian for the past six years and I cannot recommend him highly enough! He consistently delivers thoughtful and creative work, and is a pleasure to collaborate with. He maintains a passion and drive to learn new skills and take on challenges in whatever form they take. Any team would be fortunate to have Ian as a designer and creative partner.״
״Ian is the rare designer who brings serious range without serious ego. His curiosity and easygoing nature make him the perfect collaborator. He brought years of experience across print, web, digital and social channels to our team, always willing to share what he knew. He pushes beyond the standard influences through his vast knowledge of culture to create engaging work. He's equally at home with open-ended and brand-bound assignments. I highly recommend Ian to any creative team.״
Kajya - Former team member
Greg - Former Team member